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Research papers

Monadically or by paired comparison?

Session I of this seminar describes several experiences with product tests and mappings as development tools. One paper deals in particular with preference maps from paired comparisons. The present paper adds some of our experiences in drawing...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Felix Schaefer
Company: Schaefer market research GmbH
December 1, 1996
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Citation

Schaefer, F. (1996a, December 01). Monadically or by paired comparison?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monadically-or-by-paired-comparison-


Research papers

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Dominique Saint-Paul, Michéle Monin-Poucin
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services